Over the last 10+ years I have worked with a variety of companies on their SEO, SEM and Content Marketing efforts. Below an overview of my background and work experience. 

2021 – Present

Our mission is to provide both cutting edge SEO educational tools and productive, results-driven SEO consulting. We have worked with a number of global brands to help build and execute their online search strategies, and our solutions generate meaningful traffic across industries. 

2015 – 2022

Searchmetrics is a leading Search and Content Marketing platform and data provider.

Mange the client experience throughout the customer journey from on-boarding to renewal. Ensure customer value and software adoption, through education and outreach campaigns. 

Lead the SEO Consulting, Content and Data Services team. Provide best in class support in SEO analysis, strategy, and execution. Work hands on with fortune 500 clients to improve business value from search.  

Maintain and grow client relationships and expand business partnerships. Increase reoccurring revenue from existing client base. Negotiate renewals and contract extensions.  

Help drive growth in US business for over 4 years. Grew consulting services revenue in the US by over 200%. 

Expanded the size of the US Services team by 20%, with an average employee retention of 2+ years.

Supported the US launch of new products, including Content Experience, and Market Insights Report.

2009 – 2015

Collection of Sporting Goods eCommerce Sites in US, Europe, and Australia.

Lead the Performance Marketing campaigns across all Sports Warehouse Companies. Core areas of focus include: search and social PPC campaigns, display ads, email campaigns, and affiliate marketing.

Cross functionally shared best practices and lead SEO initiatives. Collaborate with development and web editors to improve all sites search performance.

Provide internal training and analytics reporting to determine impact of marketing initiatives. Distribute and increase utilization of analytics data. 

Developed and managed the campaign strategy and buildout for 10 companies resulting in positive ROI.

Managed the Marketing team and efforts for Tennis Warehouse Europe and Running Warehouse Europe in Germany. Increased overall site traffic by 11% YoY.

Increased site traffic of Ice Warehouse by 44% YoY. Created over 400, product, promotional, and educational videos with over 4 million views. 

Master of Science – Experience Industry Management

2008 – 2011

Bachelor of Science – Business Administration / Market

2003 -2008